Small Business Saturday (SBS) was started in 2010 as a way to promote local shops. That cute little gift store, neighborhood hardware store or the coffee shop on the corner all depend on the community to survive. And the community has responded by spending billions each year on this special day.
So mark your calendar for the Saturday after Thanksgiving (11/30/2013) and plan to check out everything that’s available in your city or town. If you’re like me, you’ll come across shops you never knew about and discover that small and local doesn’t necessarily mean expensive.
To help you plan, check out these sites or look on your local chamber of commerce or municipal website for more information on what’s going on and where.
National Federation of Independent Businesses
NFIB members post their SBS deals and activities to this site. Check your state for local offerings. You can also follow them on Twitter or Facebook where they’ll be posting regular updates.
SBS on Facebook
American Express sponsored FB page devoted to shopping small. The great photos and member enthusiasm is positively contagious.
American Express Shop Small
The brains behind SBS, American Express has a map with special offers for AX members, join a neighborhood community or if you’re a retailer, marketing tips and kits to promote the big day.