Best First Responder Discounts List

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First responders deserve enormous thanks for their dedication and hard work in saving lives daily. A long list of companies offers exclusive discounts and deals to give back to first responders to express gratitude for their service.


Key Takeaways

  • First responders can invest in their health and overall wellness at discounted prices at 24 Hour Fitness, Atkins,, Wellness Mats, and C4 HealthLabs.
  • Good Neighbor Next Door Program and Homes for Heroes offer amazing housing discounts for first responders.
  • First responders can benefit from Faulkner University, Liberty University, and New York Medical College educational discounts.
  • Samsung, Miku, Bose, and AT&T offer great technology discounts to military and veteran service members.
  • First responders can get automotive discounts from American Auto Association (AAA), AutoMeter, Cycle Gear, and General Motors.
  • Eligible first responders can enjoy fantastic discount deals on home products from Basset Furniture and Purple.
  • Home Chef, Outback Steakhouse, and Greensbury offer delicious meals at discounted prices to first responders.
  • First responders can get excellent discounts on the latest apparel from retail stores like ADIDAS, ASICS, Under Armour, Reebok, and BN3TH.
  • Other miscellaneous first responder discounts include YETI, Ergobaby, Leatherman, Tactical Gear, and Alpine Rings.

Best First Responder Discounts List

Many companies are giving first responders a huge thank you for their hard work. As a result, industries including health, education, technology, retail, restaurants, and more offer year-round discounts.

Here’s our comprehensive guide to the best first responders discounts.

Note: Many of these discounts are exclusively online. In addition, you may need to prove your eligibility. Some companies may also require you to register for a specific program like GovX.

1. 24 Hour Fitness

24 Hour Fitness celebrates over 35 as an industry-leading gym with nearly 300 clubs in 11 states nationwide. The company provides premium strength and cardio equipment, free weights, turf zones, functional training areas, personal training, studio and cycle classes, and more to help keep your mind and body fit.


24 Hour Fitness thanks first responders with a $0 initiation and $5 discount off basic gym membership fees.

  • Requirements: Bring a valid ID upon registration

2. Atkins

The Atkins diet is a famous low-carb diet recommended to help with weight loss.

Atkins offers bars, shakes, cookies, keto snacks, protein chips, bites, and more for individuals trying to follow a low-carb diet to shed those extra pounds.

Atkins appreciates first responders’ hard work and dedication and gives them a 15% discount on purchases year-round.

You can verify your first responders’ eligibility here.

  • Requirements: Sign in and verify through SheerID

3. is a leading retailer that sells prescription and non-prescription glasses and sunglasses online. The company features high-end brands, including Ray-Ban, Cucci, Burberry, Oakley, and more.

Advertisement thanks first responders for their committed service by offering discounted prices on their products. Simply click on “first responders” in the cart and verify your community status to access your discount.

  • Requirements: Sign in and verify through

4. Wellness Mats

Wellness Mats offers the best-in-class wellness and fitness mats to support healthy lifestyles and offer the best comfort and ergonomic support. These mats are meticulously designed to complement any work or home setting.

Wellness Mats appreciates the hard work and dedication of first responders and thanks them with a 25% discount on purchases.

First responders can use their discount code at checkout. However, you can’t combine the discount with other promotions and discounts.

  • Requirements: Sign in and verify through SheerID

5. C4 HealthLabs

C4 HealthLabs is a cannabidiol company committed to offering pure, healthy, ethically produced, and consistent CBD products and resources.

C4 HealthLabs sells its customers 100% organic and lab-tested CBD oils, vitamin supplements, topicals, and edibles.

C4 HealthLabs thanks first responders for their hard work by offering a 20% discount on CBD oil. However, the one-time discount code is limited to one code per week.


  • Requirements: Sign in and verify through SheerID

6. Good Neighbor Next Door Program

Good Neighbor Next Door is the US Department of Housing and Urban Development (HUD) sales program. The program offers up to 50% savings in new home purchases to first responders. However, restrictions may apply.

First responders can contribute to revitalizing the community while becoming homeowners through the Good Neighbor Next Door Program. To access the 50% discount, first responders must commit to living in the property for 36 months as their principal residence.

  • Requirements: Prove eligibility for HUD’s program regulation

7. Homes for Heroes

Homes for Heroes connect first responders and other heroes with local real estate and mortgage specialists to help them buy, sell, or refinance a home.

Homes for Heroes strives to provide exclusive deals and discounts on new home purchases and refinancing options. As a result, on average first responders save around $3,000 when buying or selling a home with Homes for Heroes.

  • Requirements: Contact Homes for Heroes to find out if you are eligible for the discount

8. Faulkner University

Faulkner University is a private Christian university based in Montgomery, Alabama. The university’s mission is to educate the whole person, including intellect, character, and service.

Faulkner University offers first responders, including the fire department, law enforcement, EMS personnel, and full-time service retirees, a 25% tuition reduction for most programs.

First responders must confirm their eligibility with a letter from their current employer or last department verifying retired status.

  • Requirements: Verify with current employment or last department letter verifying retired status.

9. Liberty University

Liberty University commits to providing world-class education online to help individuals achieve their educational goals.

Liberty University offers various courses, including Accounting, Nursing, Social Work, Education, Graphics Design, IT, and more.


As Liberty University’s way of thanking first responders, they proudly offer a 25% tuition discount and free assessment of training and life experience for college credit.

  • Requirements: Proof of employment, letterhead from an employer, or a legible copy of your position ID card.

10. New York Medical College

New York Medical College offers exceptional opportunities to upward-mobile professionals from various backgrounds.

The faculty’s public health programs are all accredited by the Council on Education for Public Health. In addition, the programs offer online or late afternoon and evening on-campus classes to compensate for working professionals’ busy schedules.

First responders can enjoy a 40% tuition discount for the Advanced Certificate in Emergency Management. 

  • Requirements: A legitimate letter citing employment during registration.

11. Samsung

Samsung is a global electronics manufacturer and seller specializing in consumer and industry electronics, including home appliances, home entertainment, mobile phones, audio, wearables, and more.

Samsung offers up to 30% discounts on select products to first responders.

First responders can select the “First Responders Offer Program” on the Samsung offer program site and verify their eligibility to save on most purchases.

  • Requirements: Verify with your email address

12. Miku

Miku understands the overwhelming feeling of being a new parent. As a result, the company sells innovative, contact-free Smart Baby Monitors to help you capture and analyze your baby’s breathing and sleep patterns.

Miku offers a 10% First Responders Discount for active Fire, Police, and EMT customers on purchasing a new Miku Smart Baby Monitor.

  • Requirements: Sign in and verify your eligibility with

13. Bose

Bose is famous for its high-quality noise-canceling headphones, speakers, home audio systems, audio sunglasses, automobile sound systems, and professional audio products at a great value.

Bose believes its audio products can help provide peace and quiet to first responders between shifts. In addition, the products can ensure clear communication between staff members. As a result, Bose offers special discounts on orders of $199 or more.

  • Requirements: Sign in and verify your eligibility with

14. AT&T

AT&T is one of the largest multi-national telecommunications holding companies in the US. AT&T is a carrier of fixed networks, mobile networks, and telecom services.

AT&T allows first responders to save hundreds of dollars on unlimited wireless plans with AT&T’s special 25% discount offer.

First responders can sign up at an AT&T store or register via their website.

  • Requirements: Confirm eligibility online or show valid proof of employment at an AT&T retail store.

15. American Auto Association (AAA)

American Auto Association (AAA) offers free roadside assistance to first responders when they call 1-800-222-4357 or use the Auto Club app.

The free roadside assistance program helps first responders with vehicle breakdowns, battery problems, or flat tires.

  • Requirements: Have occupation ID on hand

16. AutoMeter

AutoMeter is a high technology company that develops and offers a range of industry-leading products for performance and racing automotive electronics and instrumentation.

AutoMeter would like to give back to first responders for their sacrificial work by offering a 15% discount on all direct factory purchases.

  • Requirements: Sign in and verify using SheerID

17. Cycle Gear

Cycle Gear is a motorcycle part and apparel retailer. The company relentlessly commits to ensuring a 100% Customer Satisfaction Guarantee.

Cycle Gear is committed to selecting and selling only the best brands. In addition, Cycle Gear is the largest retailer of Alpinestars, Dainese, Shoei, O’Neal, and Fox brands in America.

First responders can benefit from Cycle Gear’s exclusive discounts if registered with GovX.

  • Requirements: Verify with your GovX Account

18. General Motors

General Motors drives the world forward with cars, trucks, car parts, and more.

General Motors salutes first responders for their dedication and hard work by offering a First Responder Appreciation Program. Eligible individuals can enjoy a special offer on their purchase or lease of a Buick, new Chevrolet, GMC, or Cadillac.

General Motors allows first responders to purchase or lease up to two eligible, new, and unused General Motor vehicles per year with the Appreciation Program.

  • Requirements: Sign in and verify through

19. Basset Furniture

Basset Furniture is a furnishing company that provides comfortable, long-lasting furniture and accessories.

Basset Furniture thanks first responders for their service with a 30% discount on one furniture item and 10% off accessories.

  • Requirements: Sign in and verify through

20. Purple

Purple creates better-than-best sleep solutions to improve your comfort, sleep, and overall life. The company sells ground-breaking quality mattresses, bed frames, bedding, sheets, pillows, and seat cushions.

Purple recognizes and thanks all first responders with a 10% discount on orders. Once you verify your eligibility, you’ll receive a coupon by mail to access your special discount.

  • Requirements: Sign in and verify through SheerID

21. Home Chef

Home Chef is a brilliant meal delivery service that combines fresh, perfectly-portioned ingredients for their customers, allowing them to create a range of meals in under 30 minutes.

Home Chef ensures a diversity of foods, offering over 20 meal options weekly. Customers can even customize their meals or create their own boxes.

First responders can enjoy a 50% discount on their first meal order, followed by 10% off subsequent orders.

  • Requirements: Sign in and verify through

22. Outback Steakhouse

Outback Steakhouse offers a mouth-watering menu filled with American foods like perfectly grilled steaks, chicken, seafood, soups, crisp salads, and yummy sides.

Outback Steakhouse celebrates first responders’ hard work and dedication by offering a 10% discount off their checks.

  • Requirements: Show a valid ID or service badge

23. Greensbury

Greensbury strives to provide customers with healthier, more delicious foods. As a result, Greensbury partnered with Rastelli Food Groups, one of our country’s largest organic, grass-fed beef suppliers.

First responders can access superior quality, grass-fed, hormone-free, and organic meat products at discounted prices.

After verification, eligible members will receive a one-time discount code to access these special offers. The code is limited to one purchase every 24 hours.

  • Requirements: Verify with VerifyPass


ADIDAS is a retail store selling high-quality sports shoes, sneakers, sports apparel, and accessories.

The company thanks active and retired first responders by proudly offering an exclusive 30% in-store and online discount and a 20% discount at factory outlets.

  • Requirements: Sign in and verify with


ASICS is well renowned for its high-quality and durable running shoes.

ASICS honors first responders’ hard work and bravery by offering a whopping 40% discount off all online full-priced products.

After verifying your employment status with SheerID, ASICS will provide you with a one-time use discount promo code. Simply copy and paste the code during checkout to access these benefits.

  • Requirements: Sign in and verify with SheerID

26. Under Armour

Under Armour offers high quality apparel products to its customers. The store sells a range of athletic shoes, pants, leggings, tops, jackets, sports bras, protective gear, accessories, and more.

Under Armour offers a fantastic 20% discount on all purchases for first responders when shopping on, UA App, and UA Brand House. The company also provides a 10% discount at UA Factory House.

  • Requirements: Sign in and verify with

27. Merrell

Merrel is a high-end footwear company that sells a range of shoes and activewear for various outdoor purposes, including trail running, hiking, and activewear.

Merrell appreciates the service provided by our brave first responders by offering a 20% discount.

  • Requirements: Sign in and verify with

28. Reebok

Reebok sells a wide range of fitness apparel and footwear in numerous notable styles, including cross training, running, training, casual, sandals, and more.

Reebok appreciates the service of first responders and offers a mind-blowing 50% discount on their online products.

  • Requirements: Sign in and verify with

29. Nike

Nike is a global sports brand that offers high-end athletic shoes, apparel, and accessories.

Nike thanks first responders for their hard work and bravery by offering a 10% discount on most online and in-store products. Members can access the discount up to four times every 30 days.

After successfully verifying your eligibility, Nike will provide a single-use promo code that you can use to access 10% off most items.

  • Requirements: Sign in and verify with SheerID

30. BN3TH

BN3TH is the first company to create underwear featuring a three-dimensional pouch, changing the way men think about underwear. The underwear is engineered to ensure optimal comfort while reducing adjusting, shifting, or sweating.

First responders can shop for BN3TH’s full range of apparel and enjoy a 20% discount on the entire purchase.

  • Requirements: Sign in and verify with

31. YETI

YETI manufactures and sells ultra-durable coolers, drinkware, outdoor living products, apparel, bags, and more.

YETI thanks first responders for their hard work by offering special discounts of up to 20% off on select items. The deal excludes new releases, limited-edition products, seasonal colors, and customization fees.

  • Requirements: Sign in and verify with

32. Ergobaby

Ergobaby is a leading, premium baby products company that designs and sells innovative solutions to satisfy the needs of today’s parents.

Their product range includes a range of ultra-comfy baby carriers (over 30 different carriers), strollers, swaddlers, nursing pillows, diaper bags, and more.

Ergobaby proudly offers a 20% discount to first responders for online purchases.

  • Requirements: Sign in and verify with

33. Leatherman

Leatherman is committed to manufacturing the best multipurpose products to help you solve everyday problems. The company sells multi-tools, knives, pocket tools, apparel, accessories, and custom products.

Leatherman proudly offers a 30% discount for first responders to prepare them for the expected and unexpected problems that cross their everyday lives at work or home.

  • Requirements: Sign in and verify with SheerID

34. is backed by experts and a world-class customer relations team to offer its customers only the best apparel and tactical gear selection. In addition, the retailer strives to outfit tactical professionals with high-end gear and tools to ensure they have the tactical advantage. proudly offers first responders a 10% discount off the entire purchase. Note that clearance items, products with promotional pricing, and shipping costs aren’t eligible for the deal.

  • Requirements: Sign in and verify with

35. Alpine Rings

Alpine Rings is an American, veteran-owned wedding band company that offers innovative men’s wedding bands at affordable prices.

First responders can access an industry-leading 15% discount off products after verifying through GovX. However, the single-use deal is only valid for 24 hours.

  • Requirements: Sign in and verify with GovX

Here are three frequently asked questions to ensure all first responders benefit from the well-deserved discounts mentioned above.

Who Is Eligible for First Responders Discounts?

It’s essential to remember that a first responder’s discount eligibility may differ from store to store as each retailer has a set of unique rules and discount percentages. However, here’s the list of first responders that are mostly eligible to receive these discounts:

  • Law Enforcement Officers: Police Officers, Sheriff, Correctional Officers, State Troopers, Federal Law Enforcement Officers, Pretrial Services Officers, Detention Officers, Animal Control Officers, Court Bailiffs, and more.
  • Firefighters: Career Firefighter, Wild-land Firefighter, Volunteer Firefighter, and Fire Marshal.
  • Emergency Medical Technicians: Emergency Medical Technicians, Paramedic, Medical Helicopter Pilot, and Flight Nurse.
  • 911 Dispatchers (only for selected offers): EMS Dispatcher, Fire Communications Officer, and Public Safety Telecommunicator.

What Is GovX?

GovX is a marketplace that serves those who serve. It is an American members-only site for service members, offering exclusive deals for first responders, military, law enforcement, and other government-related communities.

GovX offers a gear and apparel catalog at exclusive prices to eligible members.

How To Verify My First Responder Status with

To verify your first responder status with is straightforward.

Create and sign into your Account, select Manage IDs, and add the First Responder card. You can verify your eligibility using your valid ID card, or EMT, Paramedic, LEO, or Firefighter Certification issued in the past 48 months.

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