A while back I realized that big brands were more expensive – even with a coupon. And when they started with the “buy 3/save $1” I got really annoyed. Not everyone wants to buy everything in bulk! Plus, let’s face it. We don’t all have the time to scour for coupons. I was spending hours a week on it!
Still, there is nothing like the “real” thing sometimes – like my beloved Kellogg’s Raisin Bran. No way is a store brand going to substitute for that. But for just about everything else, the store brand is more often the money saving way to go.
So I came up with a strategy. I made a list of “brands” that am I absolutely loyal to/will not give up and the “who cares” list. For the “loyalty” list, I scour for coupons or specials but don’t bother clipping coupons for anything else. It saves me a lot of time with the coupon search and filing.
One exception is that while I usually buy the store brand for frozen foods, I will clip a brand coupon for those. Sometimes you can catch a special on big brand frozen vegetables and use the coupon for more savings.
What’s on my “brand” list (besides the Raisin Bran…)? I always buy Tide detergent, Scot toilet paper, Bounty paper towels (select-a-size!) and Kleenex brand tissues. Other than those, it’s whatever is cheapest.
What’s on your “must have” brand list?
Photo by I-5 Design & Manufacture