I was just reading that H-E-B, a Texas supermarket chain, is launching mobile coupons. As it turns out, their nearly alone in the grocery store mobile coupon department. Looking online for other grocers that have a mobile strategy revealed only a handful – Schunks (mid-West), Earth Fare, Shop-Rite (east coast), Target (duh!) and Stop & Shop (east coast). Overall, less than 4% of grocery stores are using digital coupons. So what’s the problem? After a [..]







