With all the Instagram and selfie moments these days – not to mention weddings and events – how can you be photo ready at all times? We’ve got the answers!
You’ll want a smooth canvas for your makeup so if you don’t exfoliate regularly (highly recommend!!), consider using a primer before applying foundation. The primer fills in and covers imperfections that your eye might not see but the camera does. Some primers also help control oil and diminish pores.
Foundation and Concealer
Foundation and concealers should match your skin tone are a must. Thinner with fuller coverage formulations are best. Just avoid foundations or concealers with luminizing ingredients or large amounts of physical sunblock ingredients (zinc oxide or titanium dioxide) which lend a white cast. If you prefer powder foundation, choose one without talc, another ingredient that the flash will pick up as white.
Designed for the camera, HD makeup seems like a foolproof choice. However, some have silica which is fine under the constant light of video but can show up as white under a flash. In fact, Makeup Forever HD powder is often the culprit behind those ghostly celebrity photos. While HD foundations tend to work well, avoid HD powders and choose translucent or matte face powders to set your makeup instead.
Shimmer and Shine
Lights bounce right off shiny or highlighted areas so avoid all over shimmer powders or frosted eye shadows. For shine control, the areas you want to focus on are the nose and forehead. Blotting papers or tissues soak are your best choice to soak up any oils since they don’t disturb your makeup. Use powder judiciously for touch-ups as the layers of powder can create the appearance of uneven skin.
Since the camera flattens facial contours, add some definition with a matte powder several shades darker than your skin tone. Matte bronzers work well, too. Brush under your cheekbones, on either side of your nose, at the jawline and around the temples and forehead to create some shape. If you need to highlight areas use not too light matte versions.
Cameras will pick up the redness in your skin – and your makeup – so don’t choose a bright or intense colored blush. And don’t rely on blush placement for contouring. You just want to add a little color where it naturally would be. Keep it on the middle of apple of your cheeks (not too close to the nose) and blend to the ears/temples.
You’ll definitely want some definition but stick with a more neutral pallet. Line eyes and set with powdered eye shadow, add some shadow to the eye crease and finish with mascara. For big events, natural looking false eyelashes are fine if you want a fuller look. And a few lashes placed at the outside corner of each eye will lift the eye for a more youthful look. Don’t forget eyebrows especially if yours are naturally light. Groom and add a little color if you need it to frame your eyes.
Unless you want the emphasis on your eyes, nude or no lip color will be washed out by the camera so try something brighter like pinks, corals or lighter reds. On the flip side, very dark lips can look severe. One thing photographers agree on is that frosted lipstick and gooey lip gloss are always a “don’t.” But a little shimmer is fine and actually enhances your lip contours.
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